306963 (v.1) Graphic Design 392

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Area:	Department of Design
Credits:	25.0
Contact Hours:	3.0
Lecture:	1 x 1 Hours Weekly
Tutorial:	1 x 1 Hours Weekly
Workshop:	1 x 1 Hours Weekly
Prerequisite(s):	306961 (v.1) Graphic Design 391 or any previous version
Co Requisite(s):	305780 (v.1) Visual Communication Practice 392
Syllabus:	A focus on research and visual development, production techniques and professional practice that will produce original and innovative solutions to set problems. Technologically innovative solutions must include considerations of the clients needs. It must also consider resources, environmental concerns and production methods via printing or manufacture. Design practice will include understanding the relationships between problem solving and idea generation and applying design concepts to creative solutions, whilst also understanding the relationships between designers and clients.
Unit Outcomes:	On successful completion of this unit students will be able to - Produce design solutions with an emphasis on development of ideas and tackle production problems. Evaluate visual solutions by logically and systematically examining the problem. Identify the key principles of visual communication. Recognise the environmental impact that some design solutions can have, and be responsible in the use of resources. Design, extend and manipulate ideas that show a distinctive and individual style. Demonstrate knowledge of a variety of international, national and local Australian designers.
Text and references listed above are for your information only and current as of September 30, 2003. Please check with the unit coordinator for up-to-date information.
Unit References:	Carnase, T. and Gorkin, B. (1995), Type - The Best in Digital Classic Text Fonts. Graphis Press Corp, Pedersen, B. (1998), Graphis - Letterhead 4. Graphis Publishing, Pedersen, B. (1998), Graphis - Design Annual 1999. Graphis Publishing, Martin, D.(1995), Graphic Design - Inspirations and Innovations. North Light Books, Olins, W. (1989), Corporate Identity - Making Business strategy visible through design. Thames and Hudson, Baggerman, L., (2000), Design for Interaction, Rockport. Bonnici, P., (2000), Visual Language - The Hidden Medium of Communication, Rotovision. English, M., (2000), Designing Identity - Graphic Design as a Business Strategy, Rockport. Harris, S., (1997), Marketing By Design, Allworth Press. Heller, S., (2000), GraphicDesign Time Line, Allworth Press. Peterson, B., (2000), Graphis - Packaging Design 8, Graphis Publishing.
Unit Texts:	No prescribed texts.
Unit Assessment Breakdown:	Assessment is continuous throughout the semester. The success of each project will be gauged by - the uniqueness of each solution, the effectiveness of the solution in answering the brief, the professional standard of the work and the students ability torationalise, communicate and present solutions in visual, oral or written form. The weighting for each project will be divided evenly by the number of projects set, to a total of 90%. Additionally, a final folio presentation of the years work will be worth 10%.
Year Location Period Internal Area External Central External 2004 Bentley Campus Semester 1 Y     2004 Bentley Campus Semester 2 Y