306962 (v.1) Graphic Design Practice 391-2

Area:

Department of Design

Credits:

25.0

Contact Hours:

3.0

Lecture:

1 x 1 Hours Weekly

Tutorial:

1 x 2 Hours Weekly

Syllabus:

Facilitates and encourages individual creative development in the pursuit of developing more effective and stimulating visual communications principally in the printed medium. This is a project based unit, with four design projects. Each with a specific design brief that sets out the aims of the project together with any other mandatory requirements. Includes - corporate identity, promotion, packaging and brochures. The principle objectives of each project are research, interpretation and the developing of original and innovative solutions to set up design briefs.

Unit Outcomes:

On successful completion of this unit the students be able to - Generate more than one idea from a specific brief. Produce a resolved design from within the specific requirements of a brief. Develop critical and visual literacy skills. Identify the components, purpose and application of system analysis to solve complex visual organisational problems. Distinguish the type of design appropriate for communicating ideas to a specific market. Demonstrate knowledge of a variety of international and Australian designers.

Text and references listed above are for your information only and current as of September 30, 2003. Please check with the unit coordinator for up-to-date information.

Unit References:

Campbell, A., (1999), The Graphic Designers Handbook, QED Publishing Limited, Philadelphia. Landa, R., and Gounella, R., (2001), Visual Workout: Creativity Workbook, Thomson Learning. United States of America. Zelanski, P., and Fisher, M., (1996), Design Principles and Problems, 2nd ed, Harcourt Brace College Publishers, Fort Worth.

Unit Texts:

No prescribed texts.

Unit Assessment Breakdown:

Brochure 25%. Corporate identity 25%. Packaging 25%. Promotion 25%. This is by grade/mark assessment.

Year	Location	Period	Internal	Area External	Central External
2004	Bentley Campus	Semester 1	Y
2004	Bentley Campus	Semester 2	Y