306820 (v.1) Business Strategy and Corporate Culture 563

Area:

School of Management

Credits:

25.0

Contact Hours:

3.0

Seminar:

1 x 3 Hours Weekly

Syllabus:

Introduces and develops the 'Mission Model' for creating competitive advantage. The model provides a framework for stimulating strategic thinking and building a culture that not only connects and motivates people around shared values but also focuses them upon common objectives. Key topics will include "The Mission Model" of strategic management, the mission statement, industry analysis, the strategic goal, strategic positioning, implementation, organizational development, nirvana and case studies.

Unit Outcomes:

On completion of this unit, students will be able - To provide a practical framework for strategic analysis and development. To demonstrate the dynamic interrelationship between business strategy and corporate culture. To distinguish leadership roles from management functions in guiding cultural change. To stimulate strategic thinking skills by analysing a variety of case studies.

Text and references listed above are for your information only and current as of September 30, 2003. Please check with the unit coordinator for up-to-date information.

Unit References:

Alvesson, M. and Olof Berg, P. (1992), Corporate Culture and Organisational Symbolism: An Overview. Berlin, New York, Walter de Gruyter. Collins, J.C. and Porras, J.I. (2000), Built to Last, Successful Habits of Visionary Companies. London, Random House. Cusumano, M.A. and Markides, C.C. (eds) (2001), Strategic Thinking for the next Economy. San Francisco, Jossey-Bass. Evans, P. and Wurster, T.S. (200), Blown to Bits: How the New Economics of Information Transforms Strategy, Boston, Massachusetts, Harvard Business School Press. Lynch, R. (1994), European Business Strategies: the European and Global Strategies of Europe's Top Companies. 2nd ed. Kogan Page. Ohmae, K. (1982), The Mind of the Strategist. Penguin Books Peters, T.J. and Waterman, R.H. (1982), In Search of Excellence: Lessons from America's Best-Run Companies. New York, Harper and Row Publishers. Porter, M.E. (1980), Competitive Strategy: Techniques for Analyzing Industries and Competitors. The Free Press, A Division of Macmillian Publishing Co. New York, London, Collier Macmillan Publishers.

Unit Texts:

Hamel, G. and Prahalad, C.K. (1994), Competing for the Future. Boston Massachusetts, Harvard Business School Press. Milton-Smith, J. (2002), From Zero to Z: Managing Business Strategy and Corporate Culture. Western Australia, Curtin University of Technology.

Unit Assessment Breakdown:

Participation 10%, Presentations 20%, Major Project 30%, Examination 40%. This is by grade/mark assessment.

Year	Location	Period	Internal	Area External	Central External
2004	Bentley Campus	Semester 1	Y