306491 (v.1) Sport and the Media 552
| Area: | Department of Media and Information |
| Credits: | 25.0 |
| Contact Hours: | 3.0 |
| Lecture: | 1 x 3 Hours Weekly |
| Syllabus: | Using the Sydney Olympic Games as a case study, analysis of the infrastructure and logistics needed to enable media organisations to bring large-scale sporting events to their audiences. A critical evaluation of cultural issues and values, implicit in the marketing of sport to and by the media. |
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| Unit Outcomes: | On completion of this unit students will be - familiar with the processes involved in servicing media outlets involved in large-scale sporting events. Analyse and critique media outlets and service providers. Awareness of cultural and ideological critiques engendered by such media coverage. |
| Text and references listed above are for your information only and current as of September 30, 2003. Please check with the unit coordinator for up-to-date information. |
| Unit References: | Games Force (2000), Delivering the Dream: Press Operations. TAFE NSW. Videocassette. Hermann, E. (2000), Olympic Sport and Australian Media. Journal of Australian Studies. Sydney. Lenskyj, H. (2000). Sharing the Spirit or Manufacturing Consent? OlympicSport and the Australian Media. In Barney, R.K. ed. Olympic Perspective: Third International Symposium for Olympic Research. (1996). Univesity of Western Ontario, London. |
| Unit Texts: | Rowe, D., (1999). Sport, Culture and the Media -The Unruly Trinity. Whitson, D., Circuits of Promotion - Media, Marketing and the Globalisation of Sport. |
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| Unit Assessment Breakdown: | Case Study One 25%, Case Study Two 25%, Final Project 50%. This is by grade/mark assessment. |
| Year | Location | Period | Internal | Area External | Central External | | 2004 | Bentley Campus | Semester 1 | Y | | | |
Current as of: February 2, 2004
CRICOS provider code 00301J
