306026 (v.1) Internet Studies 215 - Internet Media Business

Area:

Department of Media and Information

Credits:

25.0

Contact Hours:

2.0

Lecture:

1 x 2 Hours Weekly

Syllabus:

Analysis of the media and information supply chain, identifying how the Internet provides new ways of defining media and information 'products', and of distributing media and information to the ultimate consumers through an applied project. Skills in business planning for Internetrelated media and information initiatives, including analysis of business models, identification of content providers and audiences, security, legal and ethical issues.

Unit Outcomes:

On successful completion of this unit, students would have- Understood how the media and information business is being transformed with the Internet. Understood how the corporate view differs from that of individuals, journalists, program makers, designers, information managers and content providers. Been able to contribute effectively to decisions about the nature of media and information businesses and their Internet- related operations by assisting with development of conceptual plans and business plans. Been able to use their understanding of the corporate view to work effectively as professional within Internet-enabled businesses.

Text and references listed above are for your information only and current as of September 30, 2003. Please check with the unit coordinator for up-to-date information.

Unit References:

Shapiro, C and Varian, H, (1999), Information Rules : A Strategic Guide to the Network Economy, Harvard Business School Press, Boston, Mass.

Unit Texts:

Laurence, E, Corbitt, B, Fisher, J, Lawrence, J and Tidwell, A (latest edition), Internet commerce: Digital Models for Business, John Wiley and Sons, Australia,

Unit Assessment Breakdown:

Continuous Assessment 100%. This is by grade/mark assessment.

Year	Location	Period	Internal	Area External	Central External
2004	Bentley Campus	Semester 2	Y		Y