305779 (v.1) Visual Communication Practice 391

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Area:	Department of Design
Credits:	25.0
Contact Hours:	3.0
Lecture:	1 x 1 Hours Weekly
Tutorial:	1 x 2 Hours Weekly
Anti Requisite(s):	9871 (v.6) Design Technology 391
Syllabus:	The development and preparation of students for professional practice and business management within the profession of design. Covering aspects of accountability, time management, business planning, law, ethics, marketing and communication. Advanced techniques in visual communication are covered in workshops to each specific design specialism within Visual Communication - Creative Advertising, Graphic Design, Design Photography and Illustration.
Unit Outcomes:	On successful completion of this unit, students will have - Developed time management skills. Motivated stronger research methods in evaluating correct construction of artwork for print or other specified media forms. Understood and developed timesheets,job bags, cost sheets and contracts. Understood Project and crisis management. Managed the budget and business. Communicated and worked with other professionals.
Text and references listed above are for your information only and current as of September 30, 2003. Please check with the unit coordinator for up-to-date information.
Unit References:	Bauman, Z. (1993). Postmodern ethics. Oxford, UK, Blackwell. Bowie, G.L. Michaels, M.W. and Solomon, R.C. Eds. (1992), Twenty questions: An introduction to philosophy. Orlando, Florida, Harcourt Brace Jovanovich. Burr, J.R., and Goldinger, M. Eds. (1988), Philosophy and contemporary issues. 5th ed. New York, Macmillan. Christians, C.G., Fackler, P.M. and Rotzoll, K.B. (1995), Media Ethics: Cases and Moral Reasoning. 4th ed. New York, Longman. Downing, J. Mohammadi, A. and Sreberny-Mohammadi, A. (1995), Questioning the Media: A Critical Introduction. 2nd ed.Thousand Oaks, CA, Sage Publications. Greenwood, M. and Luttropp, J. (2001), Graphic Design and Production Technology. California, USA, Prentice Hall. Goodwin, H.E. (1987), Groping for ethics in journalism. 2nd ed. Ames, Iowa: Iowa State University Press. Honderich, T. (Ed.) (1995), The Oxford companion to philosophy. Oxford, UK, Oxford University Press. Hurst, J. and White, S.A. (1994), Ethics and the Australian News Media. Melbourne, Macmillan Educational. Limburg, V.E. (1994), Electronic Media Ethics. Boston, Focal Press. Patterson, P. and Wilkins, L. (1998), Media ethics: Issues and cases. Boston, Massachusetts, McGraw-Hill.
Unit Texts:	No prescribed texts.
Unit Assessment Breakdown:	Completing and passing the required production workshop 50%. Exercises (3) 30%. Participation in class discussions and reviews, lectures and tutorials 20%. This is by grade/mark assessment.
Year Location Period Internal Area External Central External 2004 Bentley Campus Semester 1 Y     2004 Bentley Campus Semester 2 Y