305338 (v.1) International Agribusiness Marketing 502

Area:

Muresk Institute

Credits:

25.0

Contact Hours:

5.0

Lecture:

1 x 2 Hours Weekly

Seminar:

1 x 3 Hours Weekly

Syllabus:

Planning, implementation and control of international agribusiness activities.

Unit Outcomes:

On Successful completion of this unit, students will have- Described the important factors involved in international trade in agribusiness. Explained the essential elements underlying international trade and trade policy. Explained the international agribusiness trading environment and Australian agribusiness trade performance. Identified the processes involved in the development of strategic international business and marketing plans. Analysed major elements of foreign markets in terms of the cultural, legal, political, economic and competitive environment. Described processes involved in the selection and development of foreign market entry strategies.

Text and references listed above are for your information only and current as of September 30, 2003. Please check with the unit coordinator for up-to-date information.

Unit References:

No prescribed references.

Unit Texts:

Albaum, G. (1998). International Marketing and Export Management. Addison Wesley.

Unit Assessment Breakdown:

Country Case Studies 25%, Project (Selection and development of foreign entry strategies) 75%. This is by grade/mark assessment.

Year	Location	Period	Internal	Area External	Central External
2004	Bentley Campus	Semester 2	Y