305319 (v.1) Agribusiness Analysis 501

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Area:	Muresk Institute
Credits:	50.0
Contact Hours:	4.0
Lecture:	1 x 2 Hours Weekly
Tutorial:	1 x 2 Hours Weekly
Prerequisite(s):	303324 (v.2) Food and Agribusiness Marketing 201 or any previous version
Syllabus:	Introduction to research in marketing and farm management, research design and project design, market research, business analysis including assessing business performance and benchmarking. Feasibility studies, optimisation and mathematical programming techniques, simulation, soft systems, market modelling and forecasting, strategic marketing, goal setting and strategic planning, logistics and supply chain management, implementation, management and control, and succession planning.
Unit Outcomes:	Define research problems and choose appropriate techniques to analyse the problem and identify various analytical techniques used in farm management and in marketing analysis. Demonstrate skills and knowledge of principles and techniques learned in the unit including research design and/or project design; goal setting; conducting marketing research; business analysis; feasibility studies; optimisation and mathematical programming; simulation; soft systems; modelling and forecasting; strategic marketing; goal setting and strategic planning; logistics and supply chain management. Apply specific technique(s) in case study(ies) to demonstrate understanding and the practical uses of these analytical techniques and identify the scope and limitations. Demonstrate ability to write clear and concise reports and present orally in a clear and logical manner and to respond to questions raised by the audience. Demonstrate capacity to work independently as well as to participate in teams and to network with other teams. Demonstrate use of information technology (including computers, web, etc) as a tool/ resource when studying or analysing agribusiness systems.
Text and references listed above are for your information only and current as of September 30, 2003. Please check with the unit coordinator for up-to-date information.
Unit References:	Anderson, J.R. Dillon, J.L. and Hardaker, J.B. (1977). Agricultural Decision Analysis. Iowa State University Press, Ames. Barnard, C.S. and Nix, J.S. (1979). Farm Planning and Control. 2nd ed. Cambridge University Press, Cambridge. Leedy, P.D. (1997). Practical Research: Planning and Design. 6th ed. Merrill Prentice Hall, Collumbus. Malhotra, N.K. Hall, J. Shaw, M, and Crisp, M. (1996). Marketing Research: An Applied Orientation. Prentice Hall, Sydney. Pannell, D.J. (1997). Introduction to Practical Linear Programming. John Wiley and Sons, New York.
Unit Texts:	No prescribed texts.
Unit Assessment Breakdown:	Project 50%, Case studies 30%, Examination 20%. This is by grade/mark assessment.
Year Location Period Internal Area External Central External 2004 Bentley Campus Semester 1 Y