305288 (v.2) Competitive Analysis 200

Area:

School of Economics and Finance

Credits:

25.0

Contact Hours:

3.0

Seminar:

1 x 3 Hours Weekly

Prerequisite(s):

1234 (v.4) Economics 100 or any previous version

Syllabus:

Examination of the competitive and cooperative behaviour that results when several parties with conflicting interests must work together. Introduction to the rapidly growing literature in economics and business on strategic interaction. Case studies are used to show applications to business decision making and public policy formation.

Unit Outcomes:

On successful completion of this unit students will have - Developed familiarity with examples of strategic interaction. Developed an understanding of the basic principles of game theory. The ability to apply game theory concepts to business decision making.

Text and references listed above are for your information only and current as of September 30, 2003. Please check with the unit coordinator for up-to-date information.

Unit References:

Besanko, D., Dranove, D. and Shanley, M., (2000), Economics of Strategy, 2nd ed, Wiley. Bloch, H. and Kenyon, P., (Eds.), (2001), Creating an Internationally Competitive Economy, Palgrave. Dixit, A and Nalebuff, B.J., (1991) Thinking Strategically, Norton. Dixit, A and Skeath, S., (1999), Games of Strategy, NY, Norton. Earl, P.E., The Corporate Imagination, (1984), M.E. Sharpe. Ghemawat, P., (1997), Games Businesses Play, MIT Press. Kay, J., (1993), Why Firms Succeed - Foundations of Corporate Success, Oxford University Press. Moss, S., (1981), An Economic Theory of Business Strategy, Martin Robertson. Oster, S.M., (1990), Modern Competitive Analysis, Oxford University Press. Porter, M.E., (1980), Competitive Strategy, Free Press. Porter, M.E., (1986), Competition in Global Industries, Harvard Business School Press.

Unit Texts:

Nalebuff B. and Bramdeuberger A., (1996), Co-opetition, London, Harper. Porter M., (1985), Competitive Advantage, NY, Free Press.

Unit Assessment Breakdown:

Class Presentations 20%. Case Study 30%. Examination 50%. This is by grade/mark assessment.

Year	Location	Period	Internal	Area External	Central External
2004	Bentley Campus	Semester 1	Y
2004	Bentley Campus	Semester 2	Y