302122 (v.2) Business Management 501

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Area:	School of Management
Credits:	50.0
Contact Hours:	9.0
Individual Study:	1 x 20 Hours Monthly
Workshop:	6 x 1 Days Monthly
Seminar:	1 x 4 Days Yearly
Syllabus:	Self-awareness and management team development. Setting and implementing strategy. The process of marketing and marketing your business. Implementing the strategic framework.
Unit Outcomes:	To further develop individual participant's management skills, to enhance strategic awareness of the manager, to develop skills in strategic planning, to provide managers with a awareness of and skills in marketing management.
Text and references listed above are for your information only and current as of September 30, 2003. Please check with the unit coordinator for up-to-date information.
Unit References:	Senge, P. (1994), The Fifth Discipline: The Art and Practice of the Learning Organisation, Doubleday, New York; Handy, C. (1993), Understanding Organisations, Oxford UP, New York; Honey, P. & Mumford, A. (1990), Capitalising on Your Learning Opportunities, Sebastian Press, San Carlos; Lievegoed, B. (1980), The Developing Organisation, Celestial Arts, Berkeley; Bangs, D. (Ed) & Pellecchia, M. (1998), Financial Troubleshooting: An Action Plan for Money Mangement in the Small Business, INC Press, Boston; DeThomas, A. (1992), Financial Management Techniques for Small Business, PSI Research; Ries, A. and Trout, J. (1997), Marketing Warfare Mc Graw-Hill, New York; Kolter, P. (1999), Kolter on Marketing: How to Create,, Win and Dominate Markets, Simon & Shuster, New York; Beardwell, I. & Holden, L. (1997), Human Resources Management: A Comtemporary Perspective, Pitman, United Kingdom; Gray, C. (1991) The Barclays Guide to Managing Growth in Small Business, Blackwell, Maiden United Kingdom.
Unit Texts:	Business Management Program course manual.