302106 (v.2) Advanced Topics in Electronic Marketing 650
| Area: | School of Marketing |
| Credits: | 25.0 |
| Contact Hours: | 3.0 |
| Seminar: | 1 x 3 Hours Weekly |
| Prerequisite(s): | 12032 (v.5) Internet Fundamentals 501 or any previous version
AND
302088 (v.2) Market Research Online 562 or any previous version
|
| Syllabus: | Marketing implications of rational databases, customer relationships, aspects of swarming technologies, online auctions and the electronic delivery of products and services. |
| |
| Unit Outcomes: | Understanding and consideration of key issues in electronic marketing. |
| Text and references listed above are for your information only and current as of September 30, 2003. Please check with the unit coordinator for up-to-date information. |
| Unit References: | Details provided by School of Marketing on separate document. |
| Unit Texts: | Details provided by School of Marketing on separate document. |
| |
| Unit Assessment Breakdown: | Continuous Assessment 50%. Examination 50%. This is by grade/mark assessment. |
Current as of: February 2, 2004
CRICOS provider code 00301J
