301228 (v.3) Public Relations (Research and Evaluation) 450
| Area: | School of Marketing |
| Credits: | 25.0 |
| Contact Hours: | 3.0 |
| Seminar: | 1 x 3 Hours Weekly |
| Other Requisite(s): | Admission: to Marketing Honours Program.
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| Syllabus: | Research methodologies, measurement instruments and evaluation methods and techniques as used by public relations practitioners. Campaigns based on current advanced topics and issues. Theoretical and practical skills relating to qualatative and quantitative methodologies used in public relations practice. |
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Current as of: February 2, 2004
CRICOS provider code 00301J
