301212 (v.3) Events and MICE Management 570

Area:

School of Management

Credits:

25.0

Contact Hours:

3.0

Seminar:

1 x 3 Hours Weekly

Syllabus:

An introduction to events and MICE management, investigation of the conceptualisation, planning and staging of events. Exploration of the relationships between the tourism industry and the events and MICE sectors.

Unit Outcomes:

On the successful completion of the unit students will have- Developed the capacity to adopt both a theoretical and a practical approach to learning in this topic area. Developed a professional knowledge of generic skill ability which can be demonstratedby the capacity of how they investigate events and MICE contexts. Discussed events and MICE strategy, administration and coordination. Knowledge of the major factors involved and methods adopted in the management of events. Developed the ability to investigate the relationship and impacts of events and the tourism industry.

Text and references listed above are for your information only and current as of September 30, 2003. Please check with the unit coordinator for up-to-date information.

Unit References:

Astroff, M.T. and Abbey, J.R. (1998). Convention Sales and Services. (fifth edition). New Jersey, Waterbury Press. Getz, D. (1997). Event Management and Event Tourism. New York, Cognizant Communication Corporation. Goldblatt, J. (1997). Special Events: Best Practices in Modern Event Management. (second edition). New York, Van Nostrand Reinhold. Jennings, G. (2001). Tourism Research. Australia, John Wiley and Sons. Kelly, I. and Nankervis, T. (2001). Visitor Destinations. Australia, John Wiley and Sons. McCabe, V., Poole, B., Weeks, P. and Leiper, N. (2000). The Business and Management of Conventions. Australia, John Wiley and Sons. Rodgers, T. (1998). Conferences: A Twenty-First Century Industry. Essex, Addison Wesley Longman. Weber, K. and Chon, K. (2002). Convention Tourism: International Research and Industry Perspectives. New York, The Haworth Press.

Unit Texts:

Allen, J., O'Toole, W., McDonnell, I. and Harris, R. (2002). Festival and Special Event Management. (second edition). Australia, John Wiley and Sons.

Unit Assessment Breakdown:

Individual Survey 10%, Individual Assessment 15%, Group Project 30%, Examination 45%. This is done by grade/mark assessment.

Year	Location	Period	Internal	Area External	Central External
2004	Bentley Campus	Semester 1	Y
2004	Bentley Campus	Semester 2	Y