13478 (v.2) Economics of International Wine Trade 510

Area:

Muresk Institute

Credits:

25.0

Contact Hours:

5.0

Lecture:

1 x 5 Hours Weekly

Syllabus:

Development of an export marketing plan. Exploring the areas of international wine market evaluation, information sources, industry statistics on exporting by country, the use of primary and secondary data collection methods, marketing plan development,market entry and positioning strategies, implementation and management. Relevant macro issues, particularly the importance of cultural considerations are also covered.

Unit Outcomes:

On successful completion of this unit, students will have- Understood key concepts, ideas and methodology of economics. Identified the characteristics of, and differences between, the main market structures. Identified the main areas of market failure and possible government interventions. Understood the role of government and the financial sector on business cycles, including the scope and composition of government fiscal policy and its impact on the economy. Explained the functions of the Reserve Bank of Australia and the range of instruments of monetary policy available. Explained the impact of government fiscal policy and monetary policies on the economy interims of current macro-economic issues. Understood the impact of government fiscal and monetary policy options on the economy, and explain some of the current macro-economic issues. Described the marketing of wine.

Text and references listed above are for your information only and current as of September 30, 2003. Please check with the unit coordinator for up-to-date information.

Unit References:

No prescribed references

Unit Texts:

Melotte, Y and Moore, R., (1995). Economics, Sydney, Prentice Hall. Campbell, K. and Fisher, B., (1991). Agricultural Marketing & Prices, 3rd ed, Melbourne, Longman.

Unit Assessment Breakdown:

Examination 40%, Project 60%. This is a Grade/Mark assessment.

Year	Location	Period	Internal	Area External	Central External
2004	Bentley Campus	Semester 1		Y
2004	Bentley Campus	Semester 2		Y