13215 (v.4) Asian Business Culture 382

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Area:	Department of Languages and Intercultural Education
Credits:	50.0
Contact Hours:	3.0
Lecture:	1 x 2 Hours Weekly
Tutorial:	1 x 1 Hours Weekly
Anti Requisite(s):	13214 (v.4) Asian Business Culture 282 or any previous version
Syllabus:	Special topic unit compatible with the Asian area studies program focusing on a specific country or region to cover in-depth study of its culture and business environment with cultural orientation for conducting business with Asia including historical and political influences, customs and etiquettes, trading environment, cross-cultural sensitivity and adjustment training.
Unit Outcomes:	On successful completion of this unit students will have - Understood concepts of cultural values, culture shock, cross-cultural sensitivity and adjustment training. Critically examined the impact of historical and political events on the contemporary social characteristics. Explained customs and etiquettes, and regulatory environments and policies in doing business with the country/region. Demonstrated communication competence for social relationship and business negotiation. Conducted a research on industry, product or services efficiently with cultural orientation. Achieved appropriate cross-cultural skills, adjustment strategies and social protocols for successfully engaging human resources in the area.
Text and references listed above are for your information only and current as of September 30, 2003. Please check with the unit coordinator for up-to-date information.
Unit References:	Backman, M. (1999). Asian Eclipse: Exposing the Dark Side of Business in Asia. John Wiley and Sons, Singapore. Barnwell, N. and Pratt, G.R. (1998). Australian Business: An Asian Pacific Perspective, Prentice Hall, Erskineville. Hampden-Turner, C.M. and Trompenaars, F. (2000). Building Cross-Cultural Competence, Yale University Press, New Haven. Irwin, H., (1996). Communicating with Asia, Allen and Unwin St. Leonards. Lasserre, Philippe and Schutte, H., (1995). Strategies for Asia Pacific. Macmillan Business, South Melbourne. Rohwer, J (1995). Asia Rising. Simon and Schuster, New York. Sheridan, G. (1999). Asian Values, Western Dreams: Understanding the New Asia. St. Leonards, NSW: Allen & Unwin. Usunier, J-C., (1996). Marketing Across Cultures. Prentice Hall, London. Yip, G. S., (1998). Asian Advantage: key strategies for winning in the Asia-Pacific region. Reading, Addison-Wesley, Massachusetts.
Unit Texts:	Dunung, S. P. (1999). Doing business in Asia: The Complete Guide. San Francisco, Jossey-Bass.
Unit Assessment Breakdown:	Examination 30%, Participation 20%, Presentation 10%, Term Paper 40%. This is by grade/mark assessment.
Year Location Period Internal Area External Central External 2004 Bentley Campus Semester 2 Y