13170 (v.2) Health Promotion, Media and Advocacy 680
| Area: | School of Public Health |
| Credits: | 25.0 |
| Contact Hours: | 4.0 |
| Lecture: | 1 x 4 Hours Weekly |
| Equivalent(s): | 300706 (v.2) X1404 Health Promotion and the Media or any previous version
|
| Syllabus: | Media use as a health promotion/health communication strategy. Tobacco marketing and anti-tobacco campaigns - a media case study. Marketing and unhealthy advertising - television and children's health. Marketing and social marketing. Working with the media and writing media releases. Writing for the print media. Radio programming. Television, video and the Internet. Pre-testing materials. Health sponsorships. Media use in health promotion campaigns. Coalition building, political lobbying and media advocacy. |
| |
| Unit Outcomes: | On successful completion of this unit, students will be able to- Counter the negative effect of the media on health. Contribute to the health of communities through positive media impact. Work in partnership with media professionals. design media materials for health promotion. |
| Text and references listed above are for your information only and current as of September 30, 2003. Please check with the unit coordinator for up-to-date information. |
| Unit References: | Shilton, T., Howat, P., James, R. and Lower, T. (2001), 'Health promotion development and health promotion workforce competency in Australia'. Health Promotion Journal of Australia, vol. 12, no. 2, pp 117-123. |
| Unit Texts: | Howat, P., Portsmouth, L., James, R. et al. Health Promotion and Advocacy Guide. Perth, Curtin University of Technology. |
| |
| Unit Assessment Breakdown: | Three assignments and weekly learning activities. This is by grade/mark assessment. |
| Year | Location | Period | Internal | Area External | Central External | | 2004 | Bentley Campus | Semester 1 | | | Y | | 2004 | Bentley Campus | Semester 2 | Y | | Y | |
Current as of: February 2, 2004
CRICOS provider code 00301J
