| Area: | School of Marketing |
| Credits: | 25.0 |
| Contact Hours: | 3.0 |
| Lecture: | 1 x 1.5 Hours Weekly |
| Tutorial: | 1 x 1.5 Hours Weekly |
| Prerequisite(s): | 10850 (v.4) Marketing 100 or any previous version
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| Syllabus: | Examines the various elements of marketing communication. The communication process. Consumer behaviour. Target marketing. Advertising. Support media and new initiatives in marketing communications with particular emphasis on sports marketing. |
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| Unit Outcomes: | On successful completion of this unit students will have - Understood the concepts and unique characteristics of marketing sports. Identified and analysed sports consumer behaviour and segments. Provided an overview of marketing research methodologies for sports consumers. Considered strategic marketing concepts as they apply to the marketing of sports. Conceptualised the product, pricing, distribution and promotional concepts as they apply to the marketing of sports. |
| Text and references listed above are for your information only and current as of September 30, 2003. Please check with the unit coordinator for up-to-date information. |
| Unit References: | No prescribed references. |
| Unit Texts: | Shank, M.D. (1999), Sports Marketing - A Strategic Perspective. Sydney, Prentice Hall. |
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| Unit Assessment Breakdown: | Mid-Semester Examination 25%, Group Project 30%, Project Presentation 10%, Final Examination 30%, Participation 5%. This is by grade/mark assessment. |
| Year | Location | Period | Internal | Area External | Central External | | 2004 | Bentley Campus | Semester 1 | Y | | | | 2004 | Bentley Campus | Semester 2 | Y | | | | 2004 | Joondalup Campus | Semester 1 | Y | | | | 2004 | Joondalup Campus | Semester 2 | Y | | | |
