12632 (v.3) Advertising 211
| Area: | School of Marketing |
| Credits: | 25.0 |
| Contact Hours: | 3.0 |
| Seminar: | 1 x 3 Hours Weekly |
| Prerequisite(s): | 10850 (v.4) Marketing 100 or any previous version
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| Syllabus: | Introduces students to the skills needed to successfully practice advertising within marketing environments. It deals with the relevant theory underpinning such topics as creativity, media (tactics and strategies), objectives and budgets, ethics and global advertising. |
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| Year | Location | Period | Internal | Area External | Central External | | 2004 | Bentley Campus | Semester 1 | Y | | | | 2004 | Bentley Campus | Semester 2 | Y | | | | 2004 | Joondalup Campus | Semester 1 | Y | | | | 2004 | Joondalup Campus | Semester 2 | Y | | | | 2004 | Mktg Inst of S'pore | Trimester 1A | Y | | | | 2004 | UHK SPACE Admiralty Ctr | Trimester 2A | Y | | | |
Current as of: February 2, 2004
CRICOS provider code 00301J
