| Area: | School of Marketing |
| Credits: | 25.0 |
| Contact Hours: | 3.0 |
| Tutorial: | 2 x 1 Hours Weekly |
| Seminar: | 1 x 2 Hours Weekly |
| Prerequisite(s): | 10850 (v.4) Marketing 100 or any previous version
OR
9764 (v.7) Consumer Behaviour 102 or any previous version
|
| Syllabus: | Covers topics related to - the international marketplace, multinational global transnational corporations, international trading companies. Knowledge is gained in world organisational or regional trade - trade blocks and international marketing opportunities - developed and less developed country counter trade. |
| |
| Unit Outcomes: | On successful completion of this unit students will have- Knowledge of the fundamental principles and theories in International Marketing. Developed an understanding of their application. |
| Text and references listed above are for your information only and current as of September 30, 2003. Please check with the unit coordinator for up-to-date information. |
| Unit References: | Porter, M. (1990). The Competitive Advantage of Nations. Sydney, Macmillan Press. Cateora, P.R. International Marketing. (latest edition). Terpstra, V. and Sarathy, R. International Marketing. (latest edition). Keegan, W.J. Global Marketing Management. (latest edition). |
| Unit Texts: | Czinkota and Ronkainen. International Marketing. (sixth edition). Dryden Press. |
| |
| Unit Assessment Breakdown: | Assignment 1 Seminar Report 25%, Assignment 2 Major Project 25%, Final Examination 50%. This is done by grade/mark assessment. |
| Year | Location | Period | Internal | Area External | Central External | | 2004 | Bentley Campus | Semester 2 | Y | | | | 2004 | Joondalup Campus | Semester 1 | Y | | | | 2004 | Joondalup Campus | Semester 2 | Y | | | | 2004 | Miri Sarawak Campus | Semester 1 | Y | | | |
