12603 (v.2) Tourism Marketing 300

---

 

Area:	School of Marketing
Credits:	25.0
Contact Hours:	3.0
Tutorial:	1 x 1 Hours Weekly
Seminar:	1 x 2 Hours Weekly
Prerequisite(s):	10850 (v.4) Marketing 100 or any previous version
Syllabus:	Designed to increase students' awareness of the role of marketing in the tourism and hospitality industries, and provide them with practical applications of marketing principles in a range of tourism operations. Structured to incorporate both the views of industry practitioners and academic experts/researchers within the field.
Unit Outcomes:	On successful completion of this unit students will have- Become aware of the issues involved in the tourism industry. Understanding of the role that marketing plays within the tourism industry. Provided practical cases and applications of the use of marketing strategies in tourism operations.
Text and references listed above are for your information only and current as of September 30, 2003. Please check with the unit coordinator for up-to-date information.
Unit References:	Kotler, P., Bowen, J. and Makens, J. (1998). Marketing for Hospitality and Tourism. (second edition). New Jersey, Prentice Hall. Holloway, C. and Robinson, C. (1995). Marketing for Tourism. (third edition). Signapore, Longman. Pearce, P.L., Morrison, A.M. and Rutledge, J.L. (1998). Tourism Bridges Across Continents. Roseville, McGraw Hill. Pizam, A. and Mansfeld, Y. (2000). Consumer Behaviour in Travel and Tourism. New York, The Haworth Press. Powers, T. (1997). Marketing Hospitality. (second edition).New York, John Wiley and Sons. Richardson, J.I. (1996). Marketing Australian Travel and Tourism. Victoria, Hospitality Press.
Unit Texts:	Dickman, S. (1999). Tourism and Hospitality Marketing. Australia, Oxford University Press.
Unit Assessment Breakdown:	Class Attendance and Participation 5%, Group Presentation 15%, Group Assignment 1 15%, Group Assignment 2 25%, End Semester Examination 40%. This is done by garde/mark assessment.
Year Location Period Internal Area External Central External 2004 Bentley Campus Semester 1 Y     2004 Bentley Campus Semester 2 Y     2004 Bentley Campus Summer Period Y     2004 Joondalup Campus Semester 1 Y     2004 Joondalup Campus Semester 2 Y     2004 Mktg Inst of S'pore Trimester 1A Y     2004 UHK SPACE Admiralty Ctr Trimester 2A Y