12602 (v.4) Tourism Management (Strategic Directions) 310

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Area:	School of Management
Credits:	25.0
Contact Hours:	3.0
Seminar:	1 x 3 Hours Weekly
Prerequisite(s):	12599 (v.3) Tourism Management (Impacts and Influences) 200 or any previous version
Syllabus:	Addresses the many ways of managing and promoting tourism. Brings together the relevant knowledge and skills acquired in other tourism management units and supplements this with relevant hands on experiences, further exploration of key concepts already learned, and the application of knowledge to a variety of management problems encountered by contemporary tourism enterprises.
Unit Outcomes:	Students will be exposed to a wide variety of issues and challenges confronting today's tourism managers at the individual business, destination and regional levels. The unit balances theory and practice, equipping students to handle a variety of situations and circumstances. On successful completion of this unit students will have - Considered both a management and a systems perspective in relation to tourism management. The capacity to define and describe the main objectives, contemporary issues, and current challenges that tourism managers confront at the site specific, destination or regional levels. The ability to acquire, develop, and apply knowledge, practical skills and competencies necessary to deal with management issues within a variety of theoretical and real-world tourism industry situations. Skills to identify future challenges, opportunities and directions in relation to tourism management.
Text and references listed above are for your information only and current as of September 30, 2003. Please check with the unit coordinator for up-to-date information.
Unit References:	Bull, A. (1995), The Economics of Travel and Tourism. 2nd. ed. Melbourne, Longman. Carroll, P. Donohue, K. McGovern, M. and McMillen, J. (1991), Tourism in Australia. Sydney, Harcourt Brace Jovanovich Publishers. Dickman, S. (1999), Tourism and Hospitality Marketing. Melbourne, Oxford Uni Press. Gee, C. (1997), The Travel Industry. 3rd. ed. New York, Wiley. Goeldner, C.R. (2000), Tourism: Principles, Practices and Philosophies. New York, Wiley. Gunn, C. (1994), Tourism Planning: Basic Concepts and Cases. 3rd ed. Washington, Taylor and Francis. Hall, C. M. (1994), Tourism in the Pacific Rim: Development, Impacts and Markets. Melbourne, Longman Cheshire. Hall, C.M. (2000), Tourism Planning: Policies, Processes and Relationships. Essex, Prentice Hall. Holloway, J. C. and Robinson, C. (1995), Marketing for Tourism. 3rd. ed. Essex, Longman. Killingworth-Baird, C. and Carter, L. (1996), Intermediate: Leisure and Tourism. London, Hodder and Stoughton Educational.
Unit Texts:	No prescribed texts.
Unit Assessment Breakdown:	Final Exam 40%. Group Project 10%. Group Project - Written Assignment 40%. Participation 10%. This is by grade/mark assessment.
Year Location Period Internal Area External Central External 2004 Bentley Campus Semester 1 Y     2004 Bentley Campus Semester 2 Y     2004 Joondalup Campus Semester 1 Y     2004 Joondalup Campus Semester 2 Y