12597 (v.4) Public Relations (Corporate) 360

Area:

School of Marketing

Credits:

25.0

Contact Hours:

3.0

Seminar:

1 x 3 Hours Weekly

Prerequisite(s):

10851 (v.5) Public Relations (Media) 250 or any previous version

Syllabus:

Furthers knowledge in the area of reputation management, corporate social responsibility, financial and community relations, strategy, issues management, stakeholder management and government relations working within various corporate structures.

Unit Outcomes:

On successful completion of this unit students will have defined, understood and applied public relations principles in a financial context. Identified the various components operating in the financial industry. Identified and be able to apply the various public relations techniques of communicating public relations business needs to specific areas of the financial industry and the use of information technology. Understood the various principles and restrictions which apply when conducting any public relations activity in the financial world, such as Company Acts, Banking and Insurance Regulations, money market and stock exchange procedures, and legal framework for takeovers and mergers. Applied the understanding imparted in Public Relations 102 and other Public Relation units to the broader principles of financial public relations. Knowledge of and understanding of current financial affairs in the Australian and international arenas.

Text and references listed above are for your information only and current as of September 30, 2003. Please check with the unit coordinator for up-to-date information.

Unit References:

Meidan, A., Lewis, B. and Mounting, L. (1997). Financial Severices Marketing: A Reader. London, Dryden. Meidan, A. (1996). Marketing Financial Services. England, Macmillan. Bennetts, R. (1995). The Stockmarket. 3rd ed. Sydney, ABC Books. Carew, E. (1988). The Language of Money. 3rd ed. Sydney, Allen and Unwin. Eaker, M., Fabozzi, F. and Grant, D. (1996). International Corporate Finance. Florida, The Dryden Press. Mahoney, W. (1991). Investor Relations: The Professional's Guide to Financial Marketing and Communications. New York, New York Institute of Finance. Oxford Reference. (1993). A Dictionary of Finance. Oxford, Oxford University Press.

Unit Texts:

Marcus, B.W. and Wallace, S.L. (1997). New Dimensions in Investor Relations: Competing for Capital in the 21st Century. New York, Wiley.

Unit Assessment Breakdown:

Assignment 1 25%. Assignment 2 25%. End-Term Examination 40%. Tutorial Participation 10%. This is by grade/mark assessment.

Year	Location	Period	Internal	Area External	Central External
2004	Bentley Campus	Semester 1	Y
2004	Bentley Campus	Semester 2	Y
2004	Joondalup Campus	Semester 1	Y
2004	Joondalup Campus	Semester 2	Y
2004	Mktg Inst of S'pore	Trimester 1A	Y