12534 (v.4) Public Relations (Research and Evaluation) 550

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Area:	School of Marketing
Credits:	25.0
Contact Hours:	3.0
Seminar:	1 x 3 Hours Weekly
Prerequisite(s):	12477 (v.4) Public Relations (Principles) 500 or any previous version
Syllabus:	An understanding of the processes evident in the research, measurement, and evaluation of public relations campaigns, programs and issues.