12479 (v.3) Professional Practice (Health Promotion) 280

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Area:	School of Public Health
Credits:	25.0
Contact Hours:	4.0
Lecture:	1 x 2 Hours Weekly
Practical:	1 x 2 Hours Weekly
Syllabus:	Practical introduction to health promotion campaigns - steps involved in planning, implementation and evaluation of a campaign. Conducting surveys. The use of appropriate mass media, group and individual strategies for health promotion campaigns. Display skills. Meetings. Professional practice experience at an external agency and at the WA Centre for Health Promotion Research.
Unit Outcomes:	On successful completion of this unit students will be able to - Identify and apply processes used in the planning, implementation and evaluation of a health promotion campaign. Select appropriate mass media, group and individual strategies for a health promotion campaign. Demonstrate a variety of evaluation techniques used for planning of campaign materials. Produce health literature appropriate to the target audience. Participate in professional practice experiences at an external agency and at the Western Australian Centre for Health Promotion Research (WACHPR). Discuss issues associated with your personal experiences of your professional practice. Identify strategies for running effective meetings. Use electronic mail to transfer information.
Text and references listed above are for your information only and current as of September 30, 2003. Please check with the unit coordinator for up-to-date information.
Unit References:	Dignan, M.B. and Carr P.A., 1987, Program Planning for Health Education and Health Promotion, Philadelphia, Lea and Febiger. Egger, G., Spark, R., Lawson, J. and Donovan, R., 1999, Health Promotion Strategies and Methods, Sydney, McGraw-Hill Book Company. Egger, G., Donovan, R. and Spark, R. 1993, Health and the Media - Principles and Practices for Health Promotion, Sydney, McGraw-Hill Book Company. Hawe, P., Degeling, D. and Hall, J., 1990, Evaluating Health Promotion, Sydney, MacLennan and Petty. O'Connor-Flemming, M and Parker, E. 2001, Health Promotion - Principles and Practice in the Australian Context, Sydney, Allen and Unwin.
Unit Texts:	No prescribed texts.
Unit Assessment Breakdown:	Practical experience (40 hours), Report on agency practical experience , Presentation about agency experience, Major campaign (group participation), Campaign report, Participation (class and campaign). This is by pass/fail assessment.
Year Location Period Internal Area External Central External 2004 Bentley Campus Semester 2 Y   Y