12475 (v.2) Advanced Marketing Research 565

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Area:	School of Marketing
Credits:	25.0
Contact Hours:	3.0
Seminar:	1 x 3 Hours Weekly
Syllabus:	Provides graduate students with the practical skills to use advanced marketing research techniques and methods. It examines the role of information in marketing decision-making with special emphasis on advanced techniques and methods in marketing analysis and research.