| Area: | School of Marketing |
| Credits: | 25.0 |
| Contact Hours: | 3.0 |
| Seminar: | 1 x 3 Hours Weekly |
| Syllabus: | Introduction to new concepts and issues in marketing. Current issues of marketing and how they play a role in an organisation's operations. |
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| Unit Outcomes: | On successful completion of this unit students will have- Understanding of some of the main developments in the marketing function and the issues relating to its coordination. Identified some of the key developments taking place in marketing thinking. Understood the concepts and implications to their company. Acquired the ability to consider how best to apply marketing thought to the circumstances of the complex environments in which their firm operates. |
| Text and references listed above are for your information only and current as of September 30, 2003. Please check with the unit coordinator for up-to-date information. |
| Unit References: | No prescribed references. |
| Unit Texts: | No prescribed texts. |
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| Unit Assessment Breakdown: | Assignment 100%. This is done by grade/mark assessment. |
| Year | Location | Period | Internal | Area External | Central External | | 2004 | Bentley Campus | Short Period 10 | Y | | | |
