11932 (v.6) Seafood Business Studies 302

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Area:	Muresk Institute
Credits:	25.0
Contact Hours:	5.0
Lecture:	1 x 2 Hours Weekly
Tutorial:	1 x 1 Hours Weekly
Practical:	1 x 2 Hours Weekly
Syllabus:	Explores businesss issues relevant to the seafood, fisheries and aquaculture industries in Australia. Business planning skills within these industries are developed through the examination and implementation of analytical techniques associated with market research, management, and project evaluation and research techniques.
Unit Outcomes:	Write a comprehensive business plan related to the aquaculture or seafood industry. Develop market research skills and perform related field work. Conduct a SWOT analysis. Apply Project Evaluation and Research Technique to a project On completion of thisunit students will have - Written a comprehensive business plan related to the aquaculture or seafood industry. Developed market research skills and performed related feild work. Conducted a SWOT analysis. Applied Project Evaluation and Research Technique to a project management scenario in aquaculture and seafood related industries. Examined processes, controls and regulations associated with the import, export and distribution of seafood products. Evaluated aspects of small business management as theyrelate to the local aquaculture industry. Developed skills required to prepare questionnaires for eliciting market research data for application in the seafood and aquaculture industries. Introduction to STEEP analysis as a pre- feasibility study tool. ; ;
Text and references listed above are for your information only and current as of September 30, 2003. Please check with the unit coordinator for up-to-date information.
Unit References:	Hussey J and Hussey R., (1997), Business Research: a practical guide for undergraduate and post graduate students, 357pp, Wiltshire, Great Britain, Macmillan Press. Miller M., (2002), Teach yourself business plans in 24 hours, ISBN: 0-02-864216-3, 395pp, United States of America, Alpha Publishing. Richardson J., (1996), The farm as a business, 127pp, Riverwood, New South Wales, Inkata Press.
Unit Texts:	No prescribed texts.
Unit Assessment Breakdown:	Continuous Assessment 60%, Examination 40%.
Year Location Period Internal Area External Central External 2004 Bentley Campus Semester 2 Y