11016 (v.3) Marketing Communications 211

---

 

Area:	School of Marketing
Credits:	25.0
Contact Hours:	3.0
Tutorial:	1 x 1.5 Hours Weekly
Seminar:	1 x 1.5 Hours Weekly
Prerequisite(s):	10850 (v.4) Marketing 100 or any previous version
Syllabus:	A study of the theories and techniques application to the development of the marketing communications mix. Provides a broad overview of the marketing communications function, industry and role in modern marketing. Covers advertising, media, creative strategy, direct marketing, sales promotions, marketing public relations and support media.
Unit Outcomes:	On successful completion of this unit students will have - An understanding of all facets of export marketing. Appreciated the strategic orientation required to successfully enter and to be successful in export. Developed students skills in terms of market analysis, support infrastructure in export. Become able to develop an export plan.
Text and references listed above are for your information only and current as of September 30, 2003. Please check with the unit coordinator for up-to-date information.
Unit References:	No prescibed references.
Unit Texts:	Belch, G.E. and Belch, M.A. (2001). Advertising and Promotion - An Integrated Marketing Communications Perspective, 5th ed., Boston, McGraw-Hill.
Unit Assessment Breakdown:	Mid-Semester Examination 20%. Final Examination 30%. Participation 10%. Campaign Presentation 30%. Campaign Creative 10%. This is by grade/mark assessment.
Year Location Period Internal Area External Central External 2004 Bentley Campus Semester 1 Y     2004 Bentley Campus Semester 2 Y     2004 Joondalup Campus Semester 1 Y     2004 Joondalup Campus Semester 2 Y     2004 HK Mgmt Assoc Trimester 1A Y     2004 Metro College Malaysia Semester 1 Y     2004 Metro College Malaysia Semester 2 Y     2004 Mktg Inst of S'pore Trimester 1A Y     2004 Mktg Inst of S'pore Trimester 2A Y     2004 UHK SPACE Admiralty Ctr Trimester 3A Y