| Area: | School of Marketing |
| Credits: | 25.0 |
| Contact Hours: | 3.0 |
| Lecture: | 1 x 3 Hours Weekly |
| Other Requisite(s): | Admission: to Commerce Honours Prgram
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| Syllabus: | Honours unit providing the skills to understand the role of theory in the process of research, explore the various theories that have been developed in marketing and allied disciplines, and investigate the possible application of these theories to research problems in marketing. |
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| Unit Outcomes: | On completion of this unit students will have an understanding of some of the main developments in the marketing function and the issues relating to its coordination. Identified some of the key developments taking place in marketing thinking. Understood the concepts and implications to their company. Acquired the ability to consider how best to apply marketing thought to the circumstances of the complex environments in which their firm operates. |
| Text and references listed above are for your information only and current as of September 30, 2003. Please check with the unit coordinator for up-to-date information. |
| Unit References: | No prescribed references. |
| Unit Texts: | No prescribed texts. |
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| Unit Assessment Breakdown: | Assignment 100%. This is by grade/mark assessment. |
| Year | Location | Period | Internal | Area External | Central External | | 2004 | Bentley Campus | Semester 1 | Y | | | |
