10810 (v.3) Business Policy 320

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Area:	School of Marketing
Credits:	25.0
Contact Hours:	3.0
Tutorial:	1 x 1.5 Hours Weekly
Seminar:	1 x 1.5 Hours Weekly
Prerequisite(s):	3900 (v.5) Strategic Marketing 310 or any previous version
Syllabus:	Component segments of study include the concept of strategy, the skills of the strategist, strategy formulation vs strategy formation, implementation issues, contextual factors, macro environmental factors, inter and intra organisational factors, models of decision making, theory and research in strategic planning.
Unit Outcomes:	On successful completion of this unit students will have- Understanding of the theory, concepts and research relating to strategic managment and business policy. Analysed and identified key issues, to suggest alternative courses of action and make well founded recommendations from an overall organizational perspective rather than from the perspective of a functional or technical specialist. Developed the ability to integrate ethical thinking and practice into strategic management and business policy decision processes. Understanding of the roles of corporate governance and leadership in strategic management. Developed the research and analytical skills to assist in interpreting the organisation's macro, competitive and internal environments. Developed anobjective means of evaluating and making decisions relating to external opportunities and threats as well as internal strengths and weaknesses in order to achieve the objectives of the organization. Understanding of the major strategic options available and how to evaluate and choose from amongst these options. Understanding of how to plan, implement, evaluate and control a workable strategic and business plan by intergrating concepts, therories and skills developed in this and other units covered.
Text and references listed above are for your information only and current as of September 30, 2003. Please check with the unit coordinator for up-to-date information.
Unit References:	Hanson, D., Dowling, D., Hitt, M.A., Ireland, R.D., and Hoskisson, R.E. (2002). Strategic Management: Competitiveness and Globalisation. (pacific rim edition). Nelson Thompson Learning. Thompson, A.A. and Strickland, A.J. (2001). Strategic Management. (twelfth edition). Sydney, McGraw Hill. Stacey, R.D. (2000). Strategic Management and Organisational Dynamics: The Challenge of Complexity. (third edition). Sydney, Prentice Hall. McCall, M.W. and Kaplan, R.E. (1990). Whatever it Takes: The Realities of Managerial Decision Making. (second edition). Sydney, Prentice Hall.
Unit Texts:	Wheelen, T.L. and Hunger, J.D. (2002). Strategic Management and Business Policy. (eighth edition). Sydney, Prentice Hall.
Unit Assessment Breakdown:	Participation: Weekly Lecture/Tutorial Attendance (5%), Case Study and Class Exercise Preparation and Discussions (5%), Lead Case Study Group Summary Presentation (5%) 15%, Case Study Executive Memos 20%, Industry Based Major Assignment 25%, Examination (2 hours) 40%. This is done by grade/mark assessment.
Year Location Period Internal Area External Central External 2004 Bentley Campus Semester 1 Y     2004 Bentley Campus Semester 2 Y     2004 Joondalup Campus Semester 1 Y     2004 Joondalup Campus Semester 2 Y     2004 HK Mgmt Assoc Trimester 1A Y     2004 HK Mgmt Assoc Trimester 2A Y     2004 HK Mgmt Assoc Trimester 3A Y     2004 Metro College Malaysia Semester 1 Y     2004 Metro College Malaysia Semester 2 Y     2004 Miri Sarawak Campus Semester 1 Y     2004 Miri Sarawak Campus Semester 2 Y     2004 Mktg Inst of S'pore Trimester 1A Y     2004 Mktg Inst of S'pore Trimester 2A Y     2004 UHK SPACE Admiralty Ctr Trimester 1A Y     2004 UHK SPACE Admiralty Ctr Trimester 2A Y     2004 UHK SPACE Admiralty Ctr Trimester 3A Y