10806 (v.2) Analytical Marketing 201

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Area:	School of Information Systems
Credits:	25.0
Contact Hours:	3.0
Lecture:	1 x 2 Hours Weekly
Laboratory:	1 x 1 Hours Weekly
Prerequisite(s):	10993 (v.3) Business Statistics 101 or any previous version
Syllabus:	The topics to be covered will include - data analysis and cross tabulation, forecasting, time series models, regression models and qualitative models. Financial analysis - net present value and effective rate. Decision analysis - multi criteria analysis and decision trees. Linear programming, formulation of problems only.
Unit Outcomes:	On successful completion of this unit students will have - Understood a range of quantitative and qualitative modelling techniques and their application to decision making. Gained a fundamental understanding of the methods of data collection, analysis and representation using the statistical package SPSS. Developed basic skills to cope with business related data, structure a complex decision. Discovered relationships and associations between variables and forecast a variable.
Text and references listed above are for your information only and current as of September 30, 2003. Please check with the unit coordinator for up-to-date information.
Unit References:	Willis, R.J. (1998), Business Modelling, Melbourne, Erudition Publishing.
Unit Texts:	Ee, L., (2000), Analytical Marketing 201 - Resource Manual, School of Information Systems, Bentley, Curtin University of Technology. Evans, J.R. and Olson, D.L., (2000). Statistics, Data Analysis, and Decision Modeling, Sydney, Prentice Hall. Inc.
Unit Assessment Breakdown:	Assignment 20%. Examination 70%. Participation 10%. This is by grade/mark assessment.
Year Location Period Internal Area External Central External 2004 Bentley Campus Semester 1 Y   Y 2004 Bentley Campus Semester 2 Y   Y 2004 Bentley Campus Summer Period Y     2004 HK Mgmt Assoc Trimester 2A Y     2004 Metro College Malaysia Semester 1 Y     2004 Metro College Malaysia Semester 2 Y     2004 Metro College Malaysia Summer Period Y     2004 Miri Sarawak Campus Semester 2 Y     2004 S'pore Inst Mtls Mgt Trimester 2A Y     2004 S'pore Inst Mtls Mgt Trimester 3A Y