Online Courses Handbook 2003

9986 (v.2) Asian Management Seminar 301

Area:	School of Management
Contact Hours:	3.0
Credits:	25.0
Seminar:	1 x 3 Hours Weekly
Because of the increasing economic importance of the Asia Pacific region in global terms, Western firms are seeking a better understanding of Asian business environments, culture and logic, markets and firms. This course provides a basic introduction to these issues, essentially taken from the perspective of Western corporations aiming to develop strategic alliances and joint ventures in the region, and strategic approaches in the competition for customers and resources. After two introductory topics that consider the 'Asian values', philosophies and management styles, the course focuses on business systems and corporations in India, China, Japan, Malaysia, Indonesia and Singapore.

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