3523 (v.5) Business Policy 314
Area: | School of Management |
Contact Hours: | 3.0 |
Credits: | 25.0 |
Lecture: | 3 x 1 Hours Weekly |
Prerequisite(s): | 10810 (v.3) Business Policy 320 or any previous version
OR
3522 (v.6) Strategic Management 313 or any previous version
|
The concepts acquired in the prerequisite units are applied to computer simulated exercises on strategy formulation and implementation in specific sectors. This application focus on business strategy requires an in-depth examination of (a) the underlying economic, financial, technological and special industrial characteristics which provide rationales for specific strategic typologies (eg co-operation vs competition, risk management) and (b) the structural and philosophical evolution of different industries. |
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