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306491 (v.1) Sport and the Media 552


 

Area:Department of Media and Information
Contact Hours:3.0
Credits:25.0
Lecture:1 x 3 Hours Weekly
Using the Sydney Olympic Games as a case study, analysis of the infrastructure and logistics needed to enable media organisations to bring large-scale sporting events to their audiences. A critical evaluation of cultural issues and values, implicit in the marketing of sport to and by the media.

 
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