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302089 (v.2) Electronic Marketing Planning 551
Area: School of Marketing Contact Hours: 6.0 Credits: 50.0 Seminar: 1 x 6 Hours Weekly Prerequisite(s): 302090 (v.2) Integrative Issues in Electronic Marketing 550 or any previous version
Individual or team work developing a marketing plan for an online venture. This involves both conceptual planning issues and the actual development of a website from which transactions will be carried out.
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