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13170 (v.2) Health Promotion, Media and Advocacy 680
Area: School of Public Health Contact Hours: 4.0 Credits: 25.0 Lecture: 1 x 4 Hours Weekly Equivalent(s): 300706 (v.2) X1404 Health Promotion and the Media or any previous version
Methods of health education, characteristics of mass media, advertising, strategies to counter unhealthy advertising, principles of mass media use, pretesting health messages, social marketing, healthy lifestyle programs. Mass media advocacy and social policy.
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