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12938 (v.2) Business Research Methods 404
Area: School of Management Contact Hours: 3.0 Credits: 25.0 Seminar: 1 x 3 Hours Weekly
Introduction to theories underpinning research within business contexts and practical aspects of conducting individual research. Examination of competing research approaches, data sources, sampling, analysis and statistical techniques, and the basics of research report writing to prepare a detailed research proposal.
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