4830 (v.4) Sales Management 430

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Area:	School of Marketing
Contact Hours:	3.0
Credits:	25.0
Lecture:	1 x 3 Hours Weekly
Prerequisite(s):	10850 (v.4) Marketing 100 or any previous version
Other Requisite(s):	Admission: into Commerce Honours Program
The four sales activities common to most sales positions will be treated in this order - acquiring a broad grasp of market needs and how far competitive offerings meet them, obtaining, planning, and guiding the sales interview, psychological aspects of product presentation, post - selling responsibilities.