306971 (v.1) Creative Advertising Design Theory 291

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Area:	Department of Design
Contact Hours:	3.0
Credits:	25.0
Lecture:	1 x 1 Hours Weekly
Tutorial:	1 x 2 Hours Weekly
Socio-cultural evolution, consumer psychology, economic and marketing principles, media theory, critical analysis of creative advertising, ethical and contemporary issues in creative advertising, introduction to creative strategies and idea generation techniques, branding and campaigning, creative concept presentation formats and standards.