306820 (v.1) Business Strategy and Corporate Culture 563

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Area:	School of Management
Contact Hours:	3.0
Credits:	25.0
Seminar:	1 x 3 Hours Weekly
This unit introduces and develops the 'Mission Model' for creating competitive advantage. The model provides a framework for stimulating strategic thinking and building a culture that not only connects and motivates people around shared values but also focuses them upon common objectives. Key topics will include "The Mission Model" of strategic management; the mission statement; industry analysis; the strategic goal; strategic positioning; implementation; organizational development; nirvana and case studies.