306498 (v.1) Corporate Media Policy and Practice 501

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Area:	Department of Media and Information
Contact Hours:	3.0
Credits:	25.0
Seminar:	1 x 3 Hours Weekly
Examination of the internal workings of media organisations, looking at how media organisations fulfil the dual role of public sphere and corporate management. Examines how different media operate in a highly competitive global market and how such performance helps to define its global and national image.