303358 (v.2) Agribusiness Analysis 301

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Area:	Muresk Institute
Contact Hours:	10.0
Credits:	50.0
Lecture:	3 x 2 Hours Weekly
Tutorial:	2 x 2 Hours Weekly
Prerequisite(s):	303298 (v.2) Farm Business Systems 102 or any previous version AND 303324 (v.1) Food and Agribusiness Marketing 201
Introduction to research in marketing and farm management, research design and project design, market research, business analysis including assessing business performance and benchmarking. Feasibility studies, optimisation and mathematical programming techniques, simulation, soft systems, market modelling and forecasting, strategic marketing, goal setting and strategic planning, logistics and supply chain management, implementation, management and control, and succession planning.