303324 (v.2) Food and Agribusiness Marketing 201

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Area:	Muresk Institute
Contact Hours:	5.0
Credits:	25.0
Lecture:	1 x 1 Hours Weekly
Tutorial:	2 x 2 Hours Weekly
Introduction to marketing. The marketing environment. Consumer behaviour. Business to business marketing. Market segmentation. Market research. Strategic marketing. The product concept. New product introduction. Pricing strategies. Supply chain management. Promotion. Personal selling. Competitive marketing strategies.