13479 (v.2) Wine Marketing Intelligence Systems 512

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Area:	Muresk Institute
Contact Hours:	5.0
Credits:	25.0
Lecture:	1 x 5 Hours Weekly
Consumer and re-sellers as key components of the marketing plan. The link between effective management and information access. Availability, cost and benefit of 'buying in' research findings. Use of industry studies and those of independent market research organisations. Briefing a market research company on data requirements. Perception of wine in terms of each sector's knowledge and experience - the wine writer for a brand or wine type, the wine maker and marketing staff.