13477 (v.2) Wine Marketing Principles and Practice 505

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Area:	Muresk Institute
Contact Hours:	5.0
Credits:	25.0
Lecture:	1 x 5 Hours Weekly
Concepts of the role of marketing and its social responsibility. Case study investigating the relevance of marketing cultures, product life cycles, advertising, options for the distribution of the packaged product, pricing, the company's capabilities andthe necessary formation of the strategic positioning of the winery and it's products.