12968 (v.2) Sports Marketing 241

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Area:	School of Marketing
Contact Hours:	3.0
Credits:	25.0
Lecture:	1 x 1.5 Hours Weekly
Tutorial:	1 x 1.5 Hours Weekly
Prerequisite(s):	10850 (v.4) Marketing 100 or any previous version
Examines the various elements of marketing communication. The communication process. Consumer behaviour. Target marketing. Advertising. Support media and new initiatives in marketing communications with particular emphasis on sports marketing.