12633 (v.2) Advertising 391

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Area:	School of Marketing
Contact Hours:	3.0
Credits:	25.0
Seminar:	1 x 3 Hours Weekly
Prerequisite(s):	10850 (v.4) Marketing 100 or any previous version AND 12632 (v.2) Advertising 211 or any previous version
This unit provides a practical appreciation of the advertising trade. Students plan, develop and execute an advertising campaign of their own in response to a comprehensive client brief and interaction with industry.