12603 (v.2) Tourism Marketing 300

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Area:	School of Marketing
Contact Hours:	3.0
Credits:	25.0
Tutorial:	1 x 1 Hours Weekly
Seminar:	1 x 2 Hours Weekly
Prerequisite(s):	10850 (v.4) Marketing 100 or any previous version
Introduction to the basic components of tourism marketing and the way in which the marketing issues of a business in the tourism industry are managed. The perspective taken is that of a participant (manager in the tourism industry) in an organisation.