12536 (v.3) Public Relations (Theory) 570

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Area:	School of Marketing
Contact Hours:	3.0
Credits:	25.0
Seminar:	1 x 3 Hours Weekly
Prerequisite(s):	12477 (v.3) Public Relations (Principles) 500 or any previous version
Students review and analyse research that comprises the body of knowledge in public relations, theories and models relevant to the practice of public relations, and how and why public relations strategies should be applied.