10968 (v.5) Strategic Business Planning 650

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Area:	School of Marketing
Contact Hours:	3.0
Credits:	25.0
Seminar:	2 x 3 Hours Weekly
Prerequisite(s):	5766 (v.6) Advanced Marketing 650 or any previous version
Other Requisite(s):	Admission: Requisite upon completion of two additional marketing units.
Considers the process of aligning the internal capability of the organization with the external demands of its environment. Decision making with respect to policy and strategic issues, objective setting, scenario building, long range planning, creation of corporate identity and structure, growth, acquisition and development, resources, the competitive environment.